First, Google now
really does rule the world:
Google surpasses Microsoft as world's most-visited site
Verne Kopytoff, Chronicle Staff Writer
Wednesday, April 25, 2007
It's official: Google rules the world.
The Mountain View search engine has outstripped Microsoft on two fronts, becoming both the most visited Web site and the most valuable global brand.
The events are major milestones for Google, which has grown into a business juggernaut. Torrid growth and outsized profits have quickly propelled the company past many established blue clip giants while generating a host of complaints that it has become too powerful.
"These are really significant events," said Geoffrey Bowker, executive director of the Center for Science, Technology and Society at Santa Clara University. "At the moment, everything that Google is touching turns to gold."
For the first time, Google has edged ahead of Microsoft as the world's most visited Internet property. Online measurement firm comScore Networks found that Google had just over a million more unique users in March than its arch-rival.
Google had 528 million unique visitors in March, up 5 percent from the previous month, according to comScore. Microsoft had 527 million visitors during the same month, up 3.7 percent.
Popular in the United States, Google is even more of a powerhouse in many European countries.
In a statement, Google said: "Our goal has always been to provide the best online experience for our users. We build products based on user needs and input, which is part of what makes Google unique and results in a great online experience."
Microsoft declined to comment.
Until the latest rankings, Microsoft was the most popular Web property in every month since comScore began tracking global numbers in January 2006. And given the growth trends, Microsoft was undoubtedly No. 1 long before the survey was started, according to Bob Ivins, executive vice president for comScore.
Google inched ahead based on its phenomenal popularity, not only in its core search business but also its e-mail service, online maps and personalized home pages. The recent acquisition of video site YouTube, for $1.65 billion, also has boosted Google's count of unique visitors.
In comparison, Microsoft's growth has been sluggish in recent years. It simply hasn't been adding users fast enough to keep up.
In the latest figures, Google's lead is little more than a statistical hair. But given the company's momentum, Google is likely to widen the gap, at least in the short term, Ivins said.
ComScore's estimates are based on tracking 2 million Internet users across the globe, from home and work (but not from Internet cafes or schools). Only users 15 and older are factored into calculations.
"Unique" visitors are a key measurement in the Internet industry, showing how many individuals visited a particular Web site in a given month. Users are counted only once, even those who may visit a site multiple times during the period.
Unique users, however, isn't the only statistic that matters online. For example, Google still trails in the amount of time global users spend on its properties: an average of 4.6 minutes compared to 12.8 minutes on Microsoft.
Separately, Google was named the most powerful brand in 2007 in an annual survey released Monday by Millward Brown, a British market research company. The company's brand was valued at $66.4 billion, ahead of GE, Microsoft and Coca-Cola.
The study measures the potential earnings of a brand and loyalty. Physical property, such as factories and real estate, weren't included.
In the survey, Google's ranking jumped to the top spot from No. 7 a year ago, based on a 77 percent increase in the value of its brand. Microsoft, which led the survey in 2006, tumbled because of an 11 percent drop in the perceived value of its brand.
Despite Google's current strength, Bowker, from Santa Clara University, emphasized that Google's winning streak isn't guaranteed in the future. He recalled a number of companies that once seemed invincible later faltered, including IBM and General Motors.
Google, in particular, faces a number of risks, ranging from a lawsuit by Viacom over copyright infringement on YouTube to political uproar over censoring search results in China.
"It's an uncertain time," Bowker said. "Just because you pass a milestone and everything is going so swimmingly doesn't mean you can't crash and burn."
And second, Google is offering their enhancements to MySQL back to the community. This can't be good news for Big Larry. On the other hand, MySQL AB has been notorious for their "non-open source" software, they don't normally take contributions from the community at all (I guess Monty is already the best there is... or something).
But this is different, this is Google. But an interesting question - MySQL is "dual licensed," under either the GPL or MySQL AB's proprietary license. Since Google's contributions are pure GPL, I guess that means any "improved MySQL" using the Google enhancements
can't be dual-licensed.
That would be an interesting dilemma for Monty and Marten..
April 24, 2007 8:41 PM PDT
Google offers its own changes to MySQL
Posted by Stephen Shankland
Google long has been known to be a user of the open-source MySQL database software, but the search powerhouse this week published its own changes to the project.
"We think MySQL is a fantastic data storage solution, and as our projects push the requirements for the database in certain areas, we've made changes to enhance MySQL itself, mainly in the areas of high availability and manageability," Google software engineer Mark Callaghan said on the company's Google Code blog on Monday.
High availability refers to the idea of keeping computing services working even if the server they're running on fails. Switching a service to a backup machine is called failover, and although the technology is decades old, it's difficult to implement.
The changes haven't been accepted into the mainstream MySQL project, but Google would like them to be, Callaghan said.
"We would love for the some of these changes to be merged with the official MySQL release, but until then we felt strongly that anyone should have access to them, thus we have released the changes with a GPL (General Public License) license for the MySQL community to use and review," he said.
MySQL previously wasn't eager to accept outside contributions, but the company now is trying to encourage more outside participation, Chief Executive Marten Mickos said in an interview Tuesday.
The GPL permits anyone to see, modify and distribute the underlying source code of a software project. Changes must be published as soon as they're distributed, but they need not be if they're just used internally by a programmer, company or organization.
More information is
here.
After reading about the enhancements, I must revise my prognostications. Larry doesn't have to worry about this one. The Kool-Aid is true: MySQL has five to ten years more to even
match the current capabilities of Oracle 10g R2. And 11g is just around the corner.
I would say even with Google's enhancements, MySQL does not even approach the functionality of Oracle 8
i, which is nine years old. MySQL loves to claim (and many open-source fanatics believe) that MySQL has 80% of the functionality of Oracle. It doesn't. It has more like 20% to 30% of the functionality, although
that 30% is the portion most often used by developers.
So people who don't know any better (basically, PHP developers who only know how to do SELECT, INSERT, and UPDATE) swallow the Kool-Aid that MySQL has 80% of the functionality, simply because they don't know about the functionality they're missing. And when they use Oracle, they
still use the 30% that they know, so they think Oracle is no better than MySQL.
Like these Google HA enhancements. For many people, these changes will be new and exciting (never mind that Oracle has had a superset of them since 9
i), and for them that's gonna be enough.